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Market Research Is Marketing
Market research is marketing. This statement might sound completely ludicrous to some people. To them, market research is all about collecting information about their customers, the products that they...
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Some Thoughts on the 2012 Super Bowl Commercials
Super Bowl XLVI set the record for the most-watched telecast in U.S. history. The Nielsen Company said on Monday that an estimated 111.3 million people in the U.S. watched the game on television on...
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An Excellent Resource for Information: Podcasts
When people talk about social media, they are usually referring to blogs or social networking sites like Facebook, Foursquare, Google+, Twitter, Tumblr, and more recently Pinterest. This is not...
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Blogging Like Seth Godin
If you have read Seth Godin’s blog, you know that he is one smart dude. His blog posts are filled with useful observations and insights from the business world. And, as you might have noticed, many of...
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Social Networking Sites Should Not Replace Your Website or Blog
On Friday, picplz announced that on July 3, 2012, it will shut down permanently. This is not surprising, given the fact that Instagram recently released an Android version of the Instagram app. Prior...
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Have You IWalked?
Have you ever walked through a historic part of a city and saw a building and wondered if anyone famous ever lived or worked there? Well, if you live in or plan to travel to Boston, New York City, or...
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Content Marketing: The Value of Reruns
The holiday season is fast approaching. With it brings holiday parades, Christmas shopping and gatherings with family and friends. However, even though there are many additional things that demand your...
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The Decrease in Social Sharing, Mobile Websites, and Dark Social
Content marketing is a great way to generate leads for your business. Smart businesses know this and have invested a lot of money into creating great content and optimizing it for search so that...
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Reward Customers for Good Behavior to Generate Positive Word of Mouth
The world would be a better place if we all treated each other a little nicer. Maybe if good manners were assigned a monetary value, more people would be on their best behavior. This is exactly what a...
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Content Marketing Basics: It Doesn’t Pay to Plagiarize
Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In...
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